Cyberspace Your Business What if you could reach 47 million highly educated people with average family annual incomes of $60,800, an average age of 34.9 years, and 36.64% of whom purchased something in the past 12 months?

According to recent surveys by Georgia Institute of Technology and CommerceNet/Nielson, your market on the Internet: a/k/a the Net, World Wide Web, WWW or Web. And 73% of that market searches the Internet for information on products and services, both wholesale & retail.

Opening a store front on the internet is similar to any other selling. The first step is to identify a differentiation strategy or a Unique Selling Position (USP) that clearly sets your business above the competition. The USP can be a unique product or service, price, availability, Personalization, product benefits, convenience in use, style, or any factor that you can then focus on promoting that USP on your Web page. Most art & craft items have a built in USP by the very uniqueness of the product.

The Big Internet advantage is that your business appears equal on the Internet. You are not judged by the size or location of the store, which makes it an ideal marketing avenue for home based businesses.

Then you must tell your story: Your page should include, products offered, with pictures, detailed descriptions, and prices; an order form the customer can print & use immediately; complete contact information; an E-mail reply box for orders & inquiries (if you have e-mail).If not NCA will tell you how to get it free.

Optional: information about the artisan or product production; a survey/feedback form to provide you with input to design & marketing strategy; or a guest book for visitors to sign in and be placed on you mailing list.

Costs are really two-part, the cost to develop the web page, the actual design & programming often called the one time setup fee and the cost for advertising, or what it costs to buy space for your page on the Internet.

Here you have options as well, buy space to host your own site or buy space from an existing Web site. Most small businesses are better served by selecting an existing web site that is compatible with their merchandise. The reason is that a web site requires a lot of time & advertising to promote the site to build traffic. An existing site that is already geared up can provide you built in traffic much like magazines, TV, radio or newspapers do. The NCA Award Winning Web Site is averaging 490,400 per month in 2000. Established in 8/95, NCA is targeting the arts & craft market, as an resource & information center. You can join this exciting Web Site!

Are big expensive products the only thing selling on the Internet... According to GVU, 47% of web purchases are $50 and under. This closely follows the gift and accessories store retail buying patterns. Which makes the Net an ideal selling forum for arts & crafts.

It is easy to get your business in "Cyberspace". You don't need a computer or even know how to use one if you select a web site location with NCA. It is as easy as sending your photos, descriptions and prices to NCA. They will layout and design your Web page, scan your photos, do the programming, and host your Web page in the NCA web site, at a location you select. At the NCA web site you can select from a wide range of advertising opportunities.

• The Craft Connection Shopping Mall for consumer retail products and services.
• The Wholesale Gift & Accessories Mall for wholesale finished products & services.
• The Wholesale Supply Mall for art & craft component materials, supplies & services
  for making arts & crafts.
• The Craft & Trade Show Section
• The Books, Magazines & Video Section
• The Crafty Tips Section
• The Free Stuff Section
• The Small Biz Corner
• TheArts & Crafts Resource & Information Center

For more information contact NCA
at 800-715-9594, Fax 800-318-9410
Get your business on-line quickly and easily with NCA.
Don't Delay ... Call Today!