Marketing Your Arts & Crafts by Janice West (Summit Publishing, $24.95 hard cover) covers fifty exciting and diverse methods for getting your work noticed and sold. With this book it is now possible to turn your artistic work into a convenient source of income that you might not have thought possible. You will discover dozens of ways that will fit your particular marketing niche, regardless of your preferred style of art or craft. An experienced businessperson and former crafts studio owner, West has drawn on her over 20 years of experience and research to package this thorough source book as a must read for any artist or craftsperson. Marketing Your Arts & Crafts provides a complete listing of specific target markets. West then explains, from start to finish, each step in properly marketing one's work. In addition to the book's invaluable index, bibliography and resource appendix, she provides at the end of each chapter a list of names and places to call for more information, suggested questions, to ask the buyer or vendor, and helpful directories and trade publications. This book is an invaluable, information-packed resource to learn exactly how and where to sell your work. |
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